There are five major stakeholder groups we are
engaging as part of our marketing and awareness
strategy. This strategy requires that we understand the growing field of social media as part of the marketing and awareness mix.
It also requires us to organize & maintain our branding, communication documents, design files and special marketing projects in an effective manner so that larger audiences can engage with us to run Timeraisers and develop the Civic Footprint model. Develop & maintain relationships with no more than five schools, department
or media labs. Identify up to 1 student/co-op program by end of 2010 to participate in a new media project.
Construct an overview of the marketing/PR strategy and policies of
selected municipal, provincial and federal government ministries,
agencies or departments. For instance, the City of Toronto has a Civic Engagement program that is committed to creating opportunities for the public to shape a vision for the future and planning change in their neighbourhoods, for instance. We want to play in this space.
Engage 5 of Canada's leading marketing/PR umbrella and association
groups. In doing so, appear on content they posted to their web site,
blog, twitter, linkedIn, newsletter, etc collateral.
There are a handful of very savvy NGOs and Social Innovators
(SIs). These organizations and individuals want to work better
together, and rely on cutting edge technologies to get there. We will
engage with 25 organizations and individuals.
To engage with at minimum 10 hardware/software vendors we use by the
end of 2010. The goal is to establish a more formal resource
development pipeline such as loaned representatives (secondment),
product donation, financial support, CSR communication, etc. |
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Overall Sector Engagement |