(2) Branding "Organizational Pilates"

Project Overview

We have stumbled across a very catchy way to describe the capacity building work that is helping us achieve our mission: Organizational Pilates.

Organizational Pilates is a management practice of making pieces of our internal operations and external programming easy for people, especially volunteers, to engage with. So we have developed a series of information portals that concisely presents relevant information to each stakeholder group. It makes it easy for our staff and volunteers to update content and instantly makes the information available to for other like-minded organizations to make use of.

Additionally, Organizational Pilates gives us the operational wear-with all to be resilient and agile. Resilient by making sure decisions are being made with the most salient information possible. And agile because the entire staff works off an integrated information management plaftorm. Very few silos exist. Therefore, if a few idea springs up we can evaulate the new idea against our existing programming. If the decision to to go with it, then the project can easily be integrated within our existing management structure.

Examples of the portals that we've developed are:
  1. Course Research - http://courseresearch.timeraiser.ca
  2. Knowledge Management - http://it.timeraiser.ca
  3. Marketing Portal - http://marketing.timeraiser.ca
  4. Timeraiser Planning - http://planning.timeraiser.ca
  5. Young Lawyers Planning Portal - http://younglawyers.timeraiser.ca

Concepts:

Organizational Pilates: Exercises to Strengthen your Operational Core.
Organizational Pilates: Exercises to Strengthen Your Decision-Making Capabilities.
Organizational Pilates: Exercises to Improve Your Knowledge Management.

Note: organizationalpilates.com has been registered, it is just a matter of writing the content, developing the branding and publishing the content.

Target Audience

Charity board members, leaders of nonprofits, funders

Elements Required

  • Logo
  • Tag Line
  • Branding Guide Lines
  • Website CSS

Timing:

In October 2009, we will be formally inviting experts from the field to participate in a 2 hour brain storming session to discuss the pros and cons of changing names. If new options bubble to the top, then exploring the branding and communication that would be needed to support a change.

By November 2009, we will have developed a logo, brand identity, sample illustrations and a stand alone website to support the programming.