Project Overview

We are in the process of re-branding Framework Foundation. In our early years, we thought it would be cute to call our selves a foundation to challenge the firmly established belief that money is the only currency that can be raised, invested, and then distributed in the community.

Time also is often under valued and under invested in. We were young and naive: foundation has to go. However, we like Framework. But given the enormous task of branding Timeraiser and Civic Footprint in parallel to describing Framework, we need to make some hard decisions on what to do with the name Framework Foundation.

And because we are also launching/participating in other project/programs, a new name that reflects this positing is important for people to understand and identify with.

Concepts:

Framework OS (Operating System or Open Source)
Framework CE (Civic Engagement)

Note: both .com domains have been registered, just in case we like either of them.

Target Audience

Charity board members, leaders of nonprofits, funders

Elements Required

• Logo
  
• Tag Line
• Branding Guide Lines
• Website CSS

Timing:

In October 2009, we will be formally inviting experts from the field to participate in a 2 hour brain storming session to discuss the pros and cons of changing names. If new options bubble to the top, then exploring the branding and communication that would be needed to support a change.

By December 2009 we hope to have 1 or 2 strong options to present to the board for approval.